In The Story
The Challenge
Before partnering with FrontBurners, ProcessMiner faced several hurdles:
- Their previous agency failed to generate quality leads, leaving outreach efforts stagnant.
- Their AI platform’s complexity required a tailored sales approach to engage technical buyers.
- Expanding into new regions like EMEA required a strategic and targeted approach.
ProcessMiner needed a partner who could act as an extension of their team and provide the expertise to drive growth.
The Solution
FrontBurners stepped in to provide a comprehensive, hands-on sales development approach:
- End-to-End Sales Development: From lead generation to CRM integration, FrontBurners handled every aspect of the process.
- Tailored Outreach: Personalized campaigns and strategies were crafted to connect with ProcessMiner’s technical audience.
- Enterprise Sales Expertise: Workflows and tools were developed to support long sales cycles and high-value deals.
- Market Expansion: Focused on the US and EMEA, FrontBurners helped ProcessMiner establish a strong presence in new markets.
The Results
From day one, FrontBurners delivered measurable results:
- 400+ Qualified Leads: Over 150 turned into solid sales opportunities.
- 15-20% Close-Won Rate: Directly contributing to ProcessMiner’s revenue growth.
- 10-15% Sales Growth: Increased sales, particularly in EMEA, boosting their overall performance.
With FrontBurners handling the heavy lifting, ProcessMiner’s team could focus on closing deals and driving innovation.
What ProcessMiner Says
On the Results:
"FrontBurners helped us generate high-quality leads and enter new markets like EMEA, significantly boosting sales."
On the Partnership:
"They felt like part of our team. Their expertise streamlined our sales cycle, achieving a 73% email open rate. Highly recommend them to any tech company."
Key Takeaways
- Expert Collaboration: FrontBurners acted as a true partner, not just a vendor.
- High-Quality Outreach: Tailored messaging resonated with a technical, niche audience.
- Measurable Growth: Increased leads, higher close rates, and expanded market presence.
