Scaling Sales Growth for Pipeline CRM with FrontBurners

Pipeline CRM: Simplifying Sales Processes with Smart Software
Pipeline CRM, a leading CRM software company, helps businesses enhance their sales processes. With over 50 employees, they specialize in developing tools that streamline sales management. However, as they sought to expand their market presence in the US, Pipeline CRM faced challenges in generating high-quality leads and optimizing their sales efforts.

98%
Outreach Success
38%
More Qualified Leads
25%
Close Won Rate
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The Challenge

Pipeline CRM encountered several obstacles that hindered its growth:

  • Lead Generation Inefficiency: Despite having valuable data, the company struggled to generate quality leads consistently.
  • Sales Team Bottlenecks: Sales closers were bogged down with lead qualification, reducing their capacity to close deals.
  • Underutilized Data: Valuable data wasn’t being leveraged effectively, leading to missed opportunities.

These challenges underscored the need for a strategic partner to implement an optimized lead-generation strategy.

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The Solution

In May 2022, Pipeline CRM partnered with FrontBurners to complement their in-house team and improve lead-generation results. FrontBurners’ strategy included:

  • Targeted Lead Generation: Creating custom lead lists based on Pipeline CRM’s ideal customer profile.
  • Personalized Outreach: Developing tailored email campaigns and leveraging LinkedIn for networking and engagement.
  • Follow-Up and Nurturing: Conducting follow-up calls to nurture leads through the sales funnel.
  • Sales Qualified Lead Coordination: Scheduling high-value SQLs with decision-makers to streamline the sales process.

With the help of advanced CRM tools and a dedicated SDR, FrontBurners executed a seamless and effective outbound lead-generation campaign

The Results

FrontBurners delivered significant, measurable improvements in Pipeline CRM’s sales performance:

  • 230+ Sales Qualified Leads: Delivered to the sales team, improving lead flow.
  • 40 SQLs for Customer Success Managers: Enabling expansion opportunities.
  • Enhanced Team Productivity: Sales closers could focus on closing deals, improving close rates, and driving revenue growth.
  • Reactivated Data: Previously underutilized data was turned into actionable opportunities, boosting ROI.

This data-driven approach helped Pipeline CRM expand its market presence and secure new business opportunities.

What Pipeline CRM Says

"FrontBurners works closely with us and developed a personalized growth plan that aligns with our revenue-growth goals."

— Marc Krull, Director of Sales, Pipeline CRM

Key Takeaways

  • Optimized Lead Generation: Tailored campaigns and follow-ups led to high-quality leads.
  • Increased Sales Productivity: Sales closers focused on high-value activities, boosting efficiency.
  • Data-Driven Strategy: Underutilized data was leveraged to create new opportunities.
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